Edinburgh University magazine front cover

Edinburgh University Magazine Analysis

Target Audience

The primary target audience for this magazine is former Napier University graduates (male and female) 22+ who, because they have degree, should fall into social groups A-C1.  The secondary target audience is relatives of graduates, lectures and current students.

Masthead

The masthead is in a very good position on the page. It is in a large and bold font which makes it eye-catching. The red background also makes it eye-catching as it stands out from the white on the page.

Layout

The cover is very well laid out. There is one main picture in the centre of the page with text around it. This layout means the target audience know where to look on the page and will quickly find out what the magazine is about.

Colours

The range of colours used is small. The colours aren’t very exciting or eye-catching but that wouldn’t really be needed if your target audience was university students as they will likely be looking for something more intellectual.

Images

There is one main picture in the centre of the page. This is an image of someone cycling towards the university building. This helps to show what the magazine is about as it has an image of the university on the cover. It also catches the eye of the target audience and means they know what they should be looking at.

Text

The text is on a good position on the page. The font used looks quite grown-up as that is what the target audience will be. The language is very formal, which matches with the target audience, as they will be looking for something more formal. The front cover says ‘New York Turns Tartan’, which links in with the university’s predominantly Scottish graduates.


Conclusion
I think that this magazine front cover is effective at attracting its target audience because of its grown up layout and text. I think it is something that graduates would be very likely to read if they saw it.