Target Audience Research

Neither of the two magazines that I looked at were very good magazines as they broke several of the common conventions of magazine front covers. To ensure that my magazine will have more success than these magazines, I am going to create a SurveyMonkey that I will post to Facebook to get results for what my target audience want in a College magazine.

One of the disadvantages of posting my survey to Facebook is that my survey will not reach my secondary target audience, as no teachers or parents will see it on my Facebook page. This will mean that I will only find out what my primary audience wants but not my secondary target audience, potentially meaning that I will lose my secondary target audience as I won't know what to include in the magazine that they will be interested in and want to read.