Importance of my target audience

It is important to know who your target audience is because;

“Any media text is created for a particular audience and will usually appeal most to this particular target audience…. Audience is one of the most important things to consider when create a media product because, unlike paintings or status produced for a purely artistic purpose, without any thought for a potential target audience, there is always a commercial aspect and context to consider. Part of the context has to be structuring the text to represent a particular target audience and their needs, if this is not done successfully then the client will not be happy and will not pay for the product” (Hall and Holmes, 1998).

My target audience will be the ones to buy my magazine. This means that they are very important as they will be the ones to provide the profit from my magazine's sales, so I will need to ensure that my target audience are attracted to my magazine so they will want to buy it.