Magazine Institutions

The whole class created a Prezi about magazine institutions. We looked at four companies, Hearst, Bauer, IPC Media and Condé Nast. These are four of the biggest companies in the magazine industry. My involvement in the Prezi was to research and write about Hearst. The prezi can be accessed with this link:

The magazines that I analysed were Q, NME and Kerrang. Q and Kerrang are published by Bauer and IPC Media publishes NME. This gave the impression that the magazine industry is dominated by these four companies, as three of the biggest magazines around are owned by them.

I think that my magazine would be a mainstream magazine. I think this because it is a typical magazine that sticks to the common conventions of the genre. I think that the companies most likely to publish my magazine would be Bauer or IPC Media, as they publish some of the biggest music magazines, such as Q, NME and Kerrang. However, Hearst or Condé Nast might choose to publish my magazine as they might want to get a music magazine of their own to compete with Bauer and IPC Media.

IPads and other tablets are definitely changing the magazine industry. These tablets mean that less paper is being used to publish magazines as they do not need to be printed in large quantities. It also makes it easier to carry around as instead of a pile of magazines you will only need to take one tablet with you that will have hundreds of magazines on it. This new use of technology may mean that paper magazine stop being printed. One magazine that is available on tablets is K-Composite. This magazine is available for free, which may mean that people stop paying for magazines and switch to these sort of magazines that are available for free.